In consumer promotions, the certificates given to product buyers which confirms savings when they buy particular items are called?

Related Mcqs:

1. The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?

   A. pull strategy
   B. moral selling strategy
   C. rational selling strategy
   D. push strategy

2. The prices that buyers keep in their mind and compare the price of given product to other product’s prices are called?

   A. double way pricing
   B. Two way pricing
   C. reference prices
   D. comparable prices

3. All the items including in product line that share more than one form of particular products are classified as ___________?

   A. factor of durability
   B. factor of performance
   C. product type
   D. item

4. The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called?

   A. maturity stage
   B. productive stage
   C. improved market stage
   D. profit achieved stage

5. The kind of reduction made to those buyers who buy large volumes of products is classified as?

   A. cash discount
   B. seasonal discount
   C. functional discount
   D. quantity discount

6. The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

7. The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___

   A. Australian auctions
   B. English auctions
   C. Dutch auctions
   D. Sealed-bid auctions

8. The total number of product items included in the product mix is classified as ______

   A. depth of product mix
   B. consistency of product mix
   C. width of product mix
   D. length of product mix

9. The technique for product line length in which Company wants to add more product items in the present range is classified as _________?

   A. line deepening
   B. line filling
   C. line stretching
   D. line consistency

10. The qualities of product that buyers evaluate after purchasing the product is classified as ___________?

    A. minor qualities
    B. search qualities
    C. credence qualities
    D. experience qualities