Consumer Markets and Buyer Behavior

A. premium
B. advertising specialties
C. sample
D. coupon

A. exclusive distribution
B. inclusive distribution
C. selective distribution
D. intensive distribution

A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance

A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling

A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification

A. good value pricing
B. cost plus pricing
C. value added pricing
D. quality based pricing

A. user
B. influencer
C. decider and gatekeeper
D. buyer

A. real-worth doing-win
B. win-real-worth doing
C. worth doing-real-win
D. real-win-worth doing

A. Value chain
B. Value delivery network
C. Portfolio analysis
D. None of above

A. inbound distribution
B. outbound distribution
C. forward distribution
D. reverse distribution