The trial amount of any market offering for limited time before full introduction in market is classified as?

Related Mcqs:

1. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

2. The research which is used to describe market potential of any market offering is best classified as?

   A. casual research
   B. exploratory research
   C. descriptive research
   D. both a and c

3. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

4. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

5. The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called?

   A. factory outlets
   B. warehouse clubs
   C. factory clubs
   D. surplus center

6. The pricing strategy in which the standard markup is added into the cost of market offering is classified as?

   A. marginal pricing
   B. cost plus pricing
   C. markup pricing
   D. both b and c

7. The products or market offering bought by consumers for personal consumption are classified as?

   A. augmented product
   B. consumer products
   C. industrial products
   D. intangible services

8. Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?

   A. sales promotion
   B. personal selling
   C. public relations
   D. advertising

9. The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?

   A. mass customization
   B. individual empowerment
   C. super segments
   D. customaries

10. The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?

    A. functional network
    B. predatory network
    C. hybrid network
    D. value network