The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?

Related Mcqs:

1. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

2. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

4. The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?

   A. value pricing
   B. perceived pricing
   C. going rate pricing
   D. high low pricing

5. The value creation practices such as customizing and commoditizing are included in _________?

   A. impression management
   B. community engagement
   C. brand use
   D. social networking

6. The research which is used to describe market potential of any market offering is best classified as?

   A. casual research
   B. exploratory research
   C. descriptive research
   D. both a and c

7. The trial amount of any market offering for limited time before full introduction in market is classified as?

   A. premium
   B. advertising specialties
   C. sample
   D. coupon

8. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

9. The system in which company creates partnerships with different channels to deliver their market offering is classified as ________?

   A. functional network
   B. predatory network
   C. hybrid network
   D. value network

10. The customer market division done on the basis of ‘compulsive, ambitious and outgoing customers’ classified as?

    A. geographic segmentation
    B. demographic segmentation
    C. psychographic segmentation
    D. behavioral segmentation