A. casual research
B. exploratory research
C. descriptive research
D. both a and c
Related Mcqs:
- If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The way the consumers feel or perceive towards an actual product or potential market offering is called?
A. sales concept
B. product idea
C. product image
D. customer management - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The estimation of potential buyers and estimation of potential purchases is classified as ____________?
A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method - Considering promotional mix, the method of giving short term incentives to encourage sale of particular market offering is classified as?
A. sales promotion
B. personal selling
C. public relations
D. advertising - The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?
A. critical accounting
B. decision accounting
C. mental accounting
D. geographical accounting - The system includes all the experiences while using the market offering is classified as ________?
A. customer proposition
B. value delivery system
C. product proposition
D. distinctive proposition - The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?
A. mass customization
B. individual empowerment
C. super segments
D. customaries
