The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?

Related Mcqs:

1. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

2. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

3. The products or market offering bought by consumers for personal consumption are classified as?

   A. augmented product
   B. consumer products
   C. industrial products
   D. intangible services

4. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

5. The way the consumers feel or perceive towards an actual product or potential market offering is called?

   A. sales concept
   B. product idea
   C. product image
   D. customer management

6. The research which is used to describe market potential of any market offering is best classified as?

   A. casual research
   B. exploratory research
   C. descriptive research
   D. both a and c

7. The trial amount of any market offering for limited time before full introduction in market is classified as?

   A. premium
   B. advertising specialties
   C. sample
   D. coupon

8. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

9. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

10. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

    A. deficient products
    B. pleasing products
    C. salutary products
    D. desirable products