A. augmented product
B. consumer products
C. industrial products
D. intangible services
Related Mcqs:
- The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The markets in which the goods are bought for personal consumption by the individuals and households are called?
A. business markets
B. international markets
C. consumer markets
D. government markets - The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products - Finding new segments and new users which can result in increased consumption of market offering is said to be?
A. modifying marketing mix
B. modifying raw material schedule
C. modifying the product
D. modifying the market - The way the consumers feel or perceive towards an actual product or potential market offering is called?
A. sales concept
B. product idea
C. product image
D. customer management - The way of personal communication between friends, family, neighbors and target buyers about particular market offering is called?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media
