Introduction to Marketing

A. consumer oriented marketing
B. customer value marketing
C. innovative marketing
D. inbound ⁄ outbound marketing

A. deliberate
B. venturesome
C. skeptical
D. tradition bound

A. good value pricing
B. cost plus pricing
C. value added pricing
D. both a and c

A. more satisfied
B. more dissatisfied
C. more delighted
D. none of the above

A. unsought consumer products
B. specialty industrial products
C. industrial augmented products
D. sought primary products

A. consumerism
B. seller’s extrovert sellers
C. environmentalism
D. seller introvert seller

A. price of competitors
B. strategies of competitors
C. marketing strategy
D. all of above

A. Strengths
B. Weaknesses
C. Opportunities
D. Threats

A. sought products
B. unsought products
C. specialty products
D. both a and b

A. Analysis
B. Planning
C. Implementation
D. Control