A. unsought consumer products
B. specialty industrial products
C. industrial augmented products
D. sought primary products
Related Mcqs:
- The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?
A. event marketing
B. sponsored marketing
C. online marketing
D. off deal marketing - The products or services having significant group of buyers who are willing to make purchase efforts are called?
A. sought products
B. unsought products
C. specialty products
D. both a and b - The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
A. vertical channel conflict
B. horizontal channel conflict
C. sealed channel conflict
D. multi-channel conflict - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?
A. product invention
B. communication invention
C. joint invention
D. ownership adaptation - In response to giant retailers and category killers, entrepreneurial retailers are building entertainment into stores with coffee bars, lectures, demonstrations, and performances. They are marketing a(n) ________ rather than a product assortment.
A. Customer value
B. Customer delight
C. total service solution
D. intangible benefit(s) - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - The category of products that come with warranty offered at the time of product buying and expires at some specific date is an example of?
A. augmented product
B. actual product
C. actual ownership
D. tangible products - The type of market offerings that customers buy without committing any buying efforts are called?
A. specialty products
B. local goods
C. convenience products
D. industrial products - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods
