The products or services having significant group of buyers who are willing to make purchase efforts are called?

Related Mcqs:

1. The lot of marketing efforts are required to market the products and services for the product category called?

   A. unsought consumer products
   B. specialty industrial products
   C. industrial augmented products
   D. sought primary products

2. The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as?

   A. event marketing
   B. sponsored marketing
   C. online marketing
   D. off deal marketing

3. The type of discount made to those buyers who use to buy the products or services that are out of season is classified as?

   A. cash discount
   B. seasonal discount
   C. functional discount
   D. quantity discount

4. In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called?

   A. need recognition
   B. information search
   C. purchase decision
   D. both b and c

5. The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?

   A. low high pricing
   B. every day same pricing
   C. everyday low pricing
   D. high low pricing

6. The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___

   A. Australian auctions
   B. English auctions
   C. Dutch auctions
   D. Sealed-bid auctions

7. The discomfort at the buyers end caused by conflict in post purchase behavior is classified as?

   A. cognitive dissonance
   B. post purchase behavior
   C. both a and b
   D. none of the above

8. The factors that influence the purchase decision and purchase intention are __________?

   A. unanticipated situational factors
   B. attitudes of others
   C. anticipated factors
   D. both A and B

9. According to categories of services mix, and the products that have no accompanying services are classified as ___________?

   A. tangible goods with accompanying services
   B. pure tangible goods
   C. pure services
   D. major service with minor goods

10. The pricing technique uses by companies for the products having optional services and features is classified as _________?

    A. product line pricing
    B. Two-part pricing
    C. by-product pricing
    D. optional-feature pricing