A. Strengths
B. Weaknesses
C. Opportunities
D. Threats
Related Mcqs:
- The positive situational factors and internal capabilities is part of company’s?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as?
A. emotional appeal
B. rational appeal
C. moral appeal
D. irrational appeal - The market which is segmented on the basis of negative and hostile attitude toward product is considered as?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The intensity of negative attitude and motivation, to comply which are the dependents of______________?
A. attitudes of others
B. anticipated factors
C. unanticipated situational factors
D. conjunctive situational factors - The factors that must be considered while designing the pricing strategies are?
A. price of competitors
B. strategies of competitors
C. marketing strategy
D. all of above - The unfavorable external factors or trends that may pose a challenge to company are called?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The factors that can affect purchase decision and attention are?
A. attitude of others
B. unexpected situational factors
C. expected situational factors
D. both a and b - The ‘natural forces or factors’ are considered in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The Herzberg’s theory is based on two factors those are________?
A. satisfiers and dissatisfies
B. formal and informal
C. regular and irregulars
D. all of the above - The factors that influence the purchase decision and purchase intention are __________?
A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B
