A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The process of watching customers in natural environment is called?
A. experimental research
B. ethnographic research
C. observational research
D. survey research - The forces and factors that shape customers preferences and behaviors are known as?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment - In external environment, the favorable factors and trends are classified as?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The large societal forces that affects organizations close factors are known as?
A. Microenvironment
B. Macro environment
C. Organizations environment
D. Market environment - In market segmentation evaluation, the factors must be considered are?
A. segment size and growth
B. segment structural attractiveness
C. company objective and resources
D. all of above - The factors that must be considered while designing the pricing strategies are?
A. price of competitors
B. strategies of competitors
C. marketing strategy
D. all of above - The structure, policies and corporate culture to change business environment are called __________?
A. organization
B. company
C. conglomerate
D. diversified market
