The forces and factors that shape customers preferences and behaviors are known as?

Related Mcqs:

1. When all the customers have same preferences, the marketing strategy is classified as ___________?

   A. mass marketing
   B. niche marketing
   C. individual marketing
   D. profitability marketing

2. The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?

   A. market segmentation
   B. targeting the market
   C. undifferentiated marketing
   D. differentiated marketing

3. The ‘psychological factors’ that affect consumer’s buying behaviors includes?

   A. motivation
   B. perception
   C. beliefs and attitudes
   D. all of above

4. The large societal forces that affects organizations close factors are known as?

   A. Microenvironment
   B. Macro environment
   C. Organizations environment
   D. Market environment

5. The ‘natural forces or factors’ are considered in company’s environment called?

   A. Macro environment
   B. Microenvironment
   C. Both a and b
   D. None of above

6. In marketing research, asking preferences and questions about buying behavior is example of?

   A. experimental research
   B. ethnographic research
   C. observational research
   D. survey research

7. A company’s survey to access people’s knowledge, preferences and beliefs are classified as __________?

   A. survey research
   B. focus group researcher
   C. ethnographic research
   D. observational research

8. The representation of consumer preferences and perceptions in visual manner is classified as __________?

   A. perceptual maps
   B. preference representation
   C. feasible representation
   D. desirable representation

9. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

10. The short term benefit given to the customers to attract more customers is called?

    A. sales promotion
    B. inbound promotion
    C. outbound promotion
    D. organizational promotion