A. Microenvironment
B. Macro environment
C. Organizations environment
D. Market environment
Related Mcqs:
- The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
A. small buying
B. procedure buying
C. organizational buying
D. large buying - The forces and factors that shape customers preferences and behaviors are known as?
A. the cultural environment
B. the demographic environment
C. the economic environment
D. the political environment - The close factors affecting the company’s ability to serve its customers are referred as?
A. Microenvironment
B. Macro environment
C. Both a and b
D. None of the above - Considering the strategic planning, the ‘Organizations purpose’ statement is known as?
A. Vision statement
B. Mission statement
C. Value proposition
D. Both a and b - The ‘natural forces or factors’ are considered in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The extent in which value in created in customer’s mind and affects market performance is considered as __________?
A. market multiplier
B. customer multiplier
C. customer multiplier
D. program multiplier - The set of organizations interdependent on each other that help in making market offerings available to customer are called?
A. interactive channels
B. marketing channels
C. pricing channels
D. basing point channels - The major types of retail organizations includes?
A. corporate chains
B. retailer cooperatives
C. voluntary chains
D. all of above - The buying center includes all the organizations who play roles as_________?
A. initiators and users
B. deciders and approvers
C. buyers and gatekeepers
D. all of the above - The information is collected from consumer rating organizations and mass media is classified as_________?
A. public sources
B. experimental sources
C. personal sources
D. commercial sources
