The extent in which value in created in customer’s mind and affects market performance is considered as __________?

Related Mcqs:

1. The extent to which value shown by market performance is shown in shareholder value is considered as ________?

   A. customer multiplier
   B. program multiplier
   C. market multiplier
   D. customer multiplier

2. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?

   A. product invention
   B. communication invention
   C. joint invention
   D. ownership adaptation

3. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. The report on company’s past performance which indicates current value of the brand is considered as __________?

   A. brand stature
   B. brand value
   C. brand awareness
   D. brand knowledge

5. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?

   A. attainable segment
   B. measureable segment
   C. accessible segment
   D. substantial segment

6. The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?

   A. brand emotions
   B. brand conversation
   C. brand judgments
   D. brand resonance

7. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

8. The procedure of arranging a product to occupy distinct place in target customers mind is called?

   A. Market segmentation
   B. Targeting
   C. Differentiation
   D. Positioning

9. When the customers base their predictions on example that comes to mind easily are classified as__________?

   A. availability heuristic
   B. representative heuristic
   C. anchoring heuristic
   D. adjusting heuristic

10. The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

    A. low-quality trap
    B. fragile-market-share trap
    C. shallow-pockets trap
    D. price-war traps