A. brand emotions
B. brand conversation
C. brand judgments
D. brand resonance
Related Mcqs:
- The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?
A. brand salience
B. brand performance
C. brand imagery
D. brand feelings - The extent in which value in created in customer’s mind and affects market performance is considered as __________?
A. market multiplier
B. customer multiplier
C. customer multiplier
D. program multiplier - The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?
A. brand imagery
B. brand feelings
C. brand salience
D. brand performance - The extent to which value shown by market performance is shown in shareholder value is considered as ________?
A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier - The goal of customer relationship management is to produce ________?
A. medium customer equity
B. high customer equity
C. low customer equity
D. equity portfolio - The customer multiplier include _________?A. customer size and profile B. clarity C. relevance D. risk profile
A. customer size and profile
B. clarity
C. relevance
D. risk profile - According to PLC stage, when a newly developed product satisfies the market then the stage it enters called?
A. growth stage
B. lately buying stage
C. segmenting stage
D. targeting stage - A company’s ‘Customer Relationship Capital’ is another name of __________?
A. satisfied customers
B. dissatisfied customers
C. customer retention
D. customer conversion - The process of building, organizing and using databases of customers to build customer relationship is classified as _________?
A. database marketing
B. customer database
C. detailed database
D. company database
