A. satisfied customers
B. dissatisfied customers
C. customer retention
D. customer conversion
Related Mcqs:
- The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The process of building, organizing and using databases of customers to build customer relationship is classified as _________?
A. database marketing
B. customer database
C. detailed database
D. company database - Considering promotional mix, the method in which sales force personal presentation for building customer relationship and increasing sales is called?
A. sales promotion
B. personal selling
C. public relations
D. advertising - The goal of customer relationship management is to produce ________?
A. medium customer equity
B. high customer equity
C. low customer equity
D. equity portfolio - The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?
A. brand emotions
B. brand conversation
C. brand judgments
D. brand resonance - The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as?
A. corporate website
B. marketing website
C. branding website
D. viral website - If customer’s expectations and products performance matches, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above - The higher is the gap between product performance and customer expectations, the customer is?
A. more satisfied
B. more dissatisfied
C. more delighted
D. none of the above - The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above
