A. brand salience
B. brand performance
C. brand imagery
D. brand feelings
Related Mcqs:
- The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called?
A. channeling stages
B. buyer readiness stage
C. channel designing stages
D. strategic stages - The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called?
A. channel view marketing
B. adaptation marketing
C. sustainable marketing
D. executive style marketing - The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?
A. brand imagery
B. brand feelings
C. brand salience
D. brand performance - The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?
A. brand emotions
B. brand conversation
C. brand judgments
D. brand resonance - A company which satisfies the needs of customers with same products are considered as __________?
A. competitor’s
B. industry
C. Corporation
D. organization - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?
A. reliability
B. durability
C. performance quality
D. conformance quality - According to ‘Maslow’s hierarchy of needs’, the needs for food, shelter and clothing are classified as?
A. physiological needs
B. social and safety needs
C. esteem needs
D. self-actualization needs - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - The recognition of extrinsic and interpersonal influences emphasize on strengthening of_________?
A. corporate brand
B. competitor’s brand
C. supplier’s brand
D. initiator brand
