A. corporate brand
B. competitor’s brand
C. supplier’s brand
D. initiator brand
Related Mcqs:
- When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
A. peripheral route
B. central route
C. expectancy cue
D. value cue - The stage which describes extrinsic properties to meet customer’s social needs is considered as _________?
A. brand salience
B. brand performance
C. brand imagery
D. brand feelings - The engineering personnel of the companies have major influences in the selection of________?
A. product components
B. supplier selection
C. buyer selection
D. trial suppliers - The group which can exert influences on other because of specialized knowledge and skills is called?
A. opinion leader
B. leading adopters
C. influential
D. all of above - According to ‘Maslow’s hierarchy of needs’, the need of recognition and status is classified as?
A. physiological needs
B. social needs
C. safety needs
D. esteem needs - The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?
A. corporate environmentalism
B. individual environmentalism
C. market environmentalism
D. environment segmentation - The most geographically concentrated buyer is the part of_________?
A. business markets
B. consumer markets
C. elastic markets
D. inelastic markets - The ‘selective distortion’ and ‘selective attention’ are the types of_________?
A. motivational process
B. sampling process
C. perceptual process
D. technical process - The consumers who are sensitive in the matter how other see us is classified in the concept of_________?
A. self-concept
B. self-monitors
C. ideal self-concept
D. actual self-concept - The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?
A. anchoring heuristic
B. adjusting heuristic
C. availability heuristic
D. geographical heuristic
