A. time constrained
B. money constrained
C. availability constrained
D. geographical constrained
0
The process about how the individual customer come to know about the market offering, is classified as________?
0
The fear that product will not perform up to the expectations is classified as_________?
A. total set of brands
B. brands awareness
C. consideration set
D. availability set
0
The consumers who are sensitive in the matter how other see us is classified in the concept of_________?
A. physical risk
B. functional risk
C. financial risk
D. social risk
0
The Herzberg’s theory is based on two factors those are________?
A. self-concept
B. self-monitors
C. ideal self-concept
D. actual self-concept
0
The family, friends, coworkers and neighbors are classified as__________?
A. satisfiers and dissatisfies
B. formal and informal
C. regular and irregulars
D. all of the above
0
All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?
A. membership groups
B. formal groups
C. transaction group
D. informal groups
0
To reduce the attributes uncertainty, the customer’s try to find the products with__________?
A. word associations
B. sentence associations
C. Company associations
D. brand associations
0
The change in attitude based on customer’s association to brands is classified as_________?
A. discounts
B. lesser prices
C. warranties
D. low demands
0
When more and more extrinsic factors play role in the buying decision, the customer most probably follow__________?
A. elaboration route
B. central cues
C. value cues
D. peripheral route
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