A. total set of brands
B. brands awareness
C. consideration set
D. availability set
Related Mcqs:
- If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The benefits that customer’s views are essential to credible market offering are classified as ___________?
A. competitive points of parity
B. category points of parity
C. desirable points of parity
D. comparative points of difference - The research which is used to describe market potential of any market offering is best classified as?
A. casual research
B. exploratory research
C. descriptive research
D. both a and c - The trial amount of any market offering for limited time before full introduction in market is classified as?
A. premium
B. advertising specialties
C. sample
D. coupon - The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?
A. print and broadcast media
B. word-of-mouth influence
C. buzz marketing
D. display and online media - When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The process of selling market offering for business use or resale purpose is classified as?
A. promoting
B. retailing
C. wholesaling
D. none of the above - In ‘Butterflies’ group, the customer needs and company’s market offering has?
A. Good fit
B. Little fit
C. Strong fit
D. Limited fit - The state which describes how well the market offering fulfill the customer’s needs, is considered as __________?
A. brand imagery
B. brand feelings
C. brand salience
D. brand performance - All the costs customer expects to incur to buy any market offering is called __________?
A. total economic cost
B. total functional cost
C. total customer cost
D. total sampling cost
