The benefits that customer’s views are essential to credible market offering are classified as ___________?

Related Mcqs:

1. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

2. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

3. The Company is able to respond customers by customizing market offering on one to one basis is classified as _________?

   A. mass customization
   B. individual empowerment
   C. super segments
   D. customaries

4. The whole cluster of benefits when company promises to deliver through its market offering is called _________?

   A. value proposition
   B. customer proposition
   C. product proposition
   D. brand proposition

5. The research which is used to describe market potential of any market offering is best classified as?

   A. casual research
   B. exploratory research
   C. descriptive research
   D. both a and c

6. The trial amount of any market offering for limited time before full introduction in market is classified as?

   A. premium
   B. advertising specialties
   C. sample
   D. coupon

7. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as?

   A. print and broadcast media
   B. word-of-mouth influence
   C. buzz marketing
   D. display and online media

8. When any firm sells its market offering too many different market segments, it is classified as _________?

   A. product specialization
   B. market specialization
   C. single product concentration
   D. mass customization

9. The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

   A. low-quality trap
   B. fragile-market-share trap
   C. shallow-pockets trap
   D. price-war traps

10. The market segmentation based on customers seeking brands that deliver benefits is example of

    A. geographic segmentation
    B. income segmentation
    C. psychographic segmentation
    D. benefit segmentation