The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

Related Mcqs:

1. The kind of advantage gained by offering greater value to customers as compared to competitors is classified as?

   A. competitive advantage
   B. corporate advantage
   C. branding advantage
   D. premium advantage

2. The business buyers seek the benefits in economic, social and technical terms and in total classified as_________?

   A. highest benefit package
   B. lowest benefit package
   C. medium benefit package
   D. initiating benefit package

3. The value that customers give up to get the benefits of products or services is classified as?

   A. discount
   B. value added tax
   C. price
   D. tax

4. The ‘Fit and Polish’ consumers seek benefits balance between function and style is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. benefit segmentation

5. The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?

   A. market centered company
   B. competitor centered company
   C. customer centered company
   D. profit centered company

6. The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?

   A. value pricing
   B. perceived pricing
   C. going rate pricing
   D. high low pricing

7. The ‘Champion’ segments market according to the benefits consumers seek in their athletic wear is an example of?

   A. geographic segmentation
   B. income segmentation
   C. psychographic segmentation
   D. benefit segmentation

8. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

   A. total customer benefit
   B. total customer cost
   C. total economic cost
   D. total functional cost

9. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

10. The detailed description of products, target market, competitors and customer value proposition is classified as?

    A. write-up
    B. write-down
    C. follow-up
    D. none of above