The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

Related Mcqs:

1. The difference between perceived costs and perceived benefits is classified as________?

   A. buyer’s incentive
   B. seller’s incentive
   C. corporate incentive
   D. competitor’s incentive

2. The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?

   A. customer value analysis
   B. corporate image analysis
   C. strategic behavior analysis
   D. benchmarking

3. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

4. The benefits or characteristics that customers strongly attribute with the brand are considered as __________?

   A. points of association
   B. points of differences
   C. points of references
   D. points of positioning

5. The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?

   A. idea’s external sources
   B. acquisition of ideas
   C. primary sources
   D. secondary sources

6. Any occasion on which the brand or product is encountered by end customers is called __________?

   A. customer touch point
   B. company touch point
   C. retailers touch point
   D. relationship touch point

7. The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?

   A. target profit pricing
   B. break-even pricing
   C. perceived value pricing
   D. target return pricing

8. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

9. In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as _________?

   A. energized differentiation
   B. energized similarities
   C. perceived differences
   D. perceived similarities

10. Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.

    A. Business markets
    B. Global markets
    C. Consumer markets
    D. Nonprofit and governmental markets