A. points of association
B. points of differences
C. points of references
D. points of positioning
Related Mcqs:
- The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?
A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost - The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as?
A. customer value analysis
B. corporate image analysis
C. strategic behavior analysis
D. benchmarking - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - By mixing two brands of tea and selling the mixture at the rate of Rs. 177 per kg. a shopkeeper makes a profit of 18%. If to every 2 kg of one brand costing Rs. 200 per kg, 3 kg of the other brand is added, then how much per kg does the other brand cost?
A. Rs. 110
B. Rs. 120
C. Rs. 140
D. None of these
Read More Details about this Mcq - In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as?
A. attainable segment
B. measureable segment
C. accessible segment
D. substantial segment - The pay for time not worked, sick leave, supplemental benefits and severance pay are the types of benefits called?
A. supplemental pay benefits
B. optional pay benefits
C. compensation law benefits
D. unemployment pay benefits - The data of benefits like employees insurance and other fringe benefits can be collected through?
A. benchmark surveys
B. salary surveys
C. primary survey
D. secondary survey
Mcq Added by: admin