The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?

Related Mcqs:

1. The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?

   A. brand audit
   B. brand tracking
   C. brand valuation
   D. brand evaluation

2. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers
   B. non-strivers
   C. non-believers
   D. believers

3. The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?

   A. direct approach
   B. indirect approach
   C. internal assessment
   D. external assessment

4. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

5. The comparison of brand equity from thousands of different brands with several categories is called _________?

   A. brand preference valuator
   B. brand asset valuator
   C. brand similarities valuator
   D. brand differences valuator

6. The comparison of brand equity from thousands of different brands with several categories is called _________?

   A. brand preference valuator
   B. brand asset valuator
   C. brand similarities valuator
   D. brand differences valuator

7. A structured way to distribute the insights within the organization is called __________?

   A. marketing dashboards
   B. customer dashboards
   C. stakeholder’s dashboards
   D. unit dashboards

8. When the customer chooses the brands on its own perception for important attributes, it is classified as__________?

   A. eliminating heuristic
   B. heuristics
   C. conjunctive heuristic
   D. lexicographic heuristics

9. The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?

   A. critical accounting
   B. decision accounting
   C. mental accounting
   D. geographical accounting

10. When the bands are introduced to compete with the competitors thus the brands are classified as __________?

    A. flankers
    B. competitive
    C. variant brand
    D. sub variant brands