A. direct approach
B. indirect approach
C. internal assessment
D. external assessment
Related Mcqs:
- The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?
A. internal assessment
B. external assessment
C. direct approach
D. indirect approach - The particular brand’s equity arises from consumer’s response to __________?
A. similarities
B. differences
C. knowledge
D. equity - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The comparison of brand equity from thousands of different brands with several categories is called _________?
A. brand preference valuator
B. brand asset valuator
C. brand similarities valuator
D. brand differences valuator - The comparison of brand equity from thousands of different brands with several categories is called _________?
A. brand preference valuator
B. brand asset valuator
C. brand similarities valuator
D. brand differences valuator - The process of how effectively existing brand equity has leveraged to a new product is considered as __________?
A. potential extensions
B. lifetime extensions
C. bait extensions
D. visual extensions - Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets
