A. internal assessment
B. external assessment
C. direct approach
D. indirect approach
Related Mcqs:
- The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?
A. direct approach
B. indirect approach
C. internal assessment
D. external assessment - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The parent brand if it is associated with multiple products in brand extension is called _________?
A. family brand
B. product extension
C. sub-product
D. parent company - An analysis of long term marketing impacts through measuring brand equity is called _________?
A. customer’s metrics pathway
B. unit metrics pathway
C. cash-flow metrics pathway
D. brand metrics pathway - The brand element ‘building brand’ does not include _________?
A. adaptable
B. memorable
C. meaningful
D. likeable - The marketing done by motivating and training of employees for differential customer services is classified as ___________?
A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing - The procedure in marketing which consists of enlisting opinion leaders as “brand ambassadors” is called?
A. Leading marketing
B. buzz marketing
C. online marketing
D. none of the above - The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?
A. bundle strategy
B. shallow strategy
C. push strategy
D. pull strategy
