A. customer’s metrics pathway
B. unit metrics pathway
C. cash-flow metrics pathway
D. brand metrics pathway
Related Mcqs:
- The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain - In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage - The collective measuring of heart and soul of the brand and the brand’s concept is classified as ___________?
A. visual mantra
B. branding mantra
C. legitimate mantra
D. straddle mantra - The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?
A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity - The comparison of brand equity from thousands of different brands with several categories is called _________?
A. brand preference valuator
B. brand asset valuator
C. brand similarities valuator
D. brand differences valuator - The comparison of brand equity from thousands of different brands with several categories is called _________?
A. brand preference valuator
B. brand asset valuator
C. brand similarities valuator
D. brand differences valuator - The brand which is result of extension in brand or sub-brand is classified as __________?
A. brand extension
B. sub-brand
C. parent brand
D. product extension - The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?
A. direct approach
B. indirect approach
C. internal assessment
D. external assessment - The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?
A. brand audit
B. brand tracking
C. brand valuation
D. brand evaluation - When the brand equity is based on customer differences then the competition, it is based on _________?
A. price
B. cost
C. preferences
D. loyalty
