A. legitimate player
B. not legitimate player
C. straddle player
D. category point of difference
0
A company’s ability to perform in more than one way, but competitor’s cannot match is classified as __________?
0
In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?
A. comparative advantage
B. competitive advantage
C. announcing advantage
D. relying advantage
0
In marketing, the ‘resource adequacy’ is the best classified as _________?
A. communication
B. inspiration
C. simplifying
D. straddling
0
The external marketing metrics consist of _________?
A. internal marketing metrics
B. perceived metrics
C. quality metrics
D. loyalty metrics
0
The questions in questionnaire that allow respondent’s to express their own thoughts and words are called ________?
A. perceived quality and awareness
B. customer loyalty and retention
C. freedom to fall
D. both A and B
0
The type of question in which a respondent can answer in unlimited ways is classified as _________?
A. open -ended questions
B. close-ended questions
C. stratified sampling
D. rating scale
0
When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as __________?
A. completely unstructured
B. word association
C. sentence completion
D. story completion
0
The close-ended question in which each question have two possible answers are _____________?
A. focus group
B. group discussion
C. demographically selected group
D. psycho graphically selected group
0
The research instruments use in marketing research process do not include ________?
A. dichotomous
B. multiple choice
C. Likert scale
D. semantic differential
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