If the points of parity and points of difference are not credible of both categories then the brand is ________?

Related Mcqs:

1. The dimension points of parity includes _____________?

   A. category points of parity
   B. desirable points of parity
   C. feasible points of parity
   D. deliverable points of parity

2. The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?

   A. selective noticing
   B. selective shopping
   C. selective attention
   D. selective retention

3. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

4. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

5. The benefits that customer’s views are essential to credible market offering are classified as ___________?

   A. competitive points of parity
   B. category points of parity
   C. desirable points of parity
   D. comparative points of difference

6. In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

   A. brand advantage
   B. brand presence
   C. brand performance
   D. brand decline

7. The comparison of brand equity from thousands of different brands with several categories is called _________?

   A. brand preference valuator
   B. brand asset valuator
   C. brand similarities valuator
   D. brand differences valuator

8. The comparison of brand equity from thousands of different brands with several categories is called _________?

   A. brand preference valuator
   B. brand asset valuator
   C. brand similarities valuator
   D. brand differences valuator

9. The remembrance of good points that are related to choose a brand as compared to competing brands is called?

   A. selective attention
   B. selective distortion
   C. selective retention
   D. both a and b

10. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

    A. communication
    B. inspiration
    C. simplifying
    D. straddling