The remembrance of good points that are related to choose a brand as compared to competing brands is called?

Related Mcqs:

1. The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?

   A. selective noticing
   B. selective shopping
   C. selective attention
   D. selective retention

2. When the companies combine existing brand with new brands, the brands are called __________?

   A. parent brand
   B. product extension
   C. brand extension
   D. sub-brand

3. The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?

   A. competitive de-positioning
   B. competitive repositioning
   C. physiological de-positioning
   D. brand repositioning

4. If the points of parity and points of difference are not credible of both categories then the brand is ________?

   A. legitimate player
   B. not legitimate player
   C. straddle player
   D. category point of difference

5. In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

   A. brand advantage
   B. brand presence
   C. brand performance
   D. brand decline

6. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

7. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

8. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers
   B. non-strivers
   C. non-believers
   D. believers

9. The comparison of brand equity from thousands of different brands with several categories is called _________?

   A. brand preference valuator
   B. brand asset valuator
   C. brand similarities valuator
   D. brand differences valuator

10. The comparison of brand equity from thousands of different brands with several categories is called _________?

    A. brand preference valuator
    B. brand asset valuator
    C. brand similarities valuator
    D. brand differences valuator