When the companies combine existing brand with new brands, the brands are called __________?

Related Mcqs:

1. The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

   A. brand extension B. sub-brand C. parent brand D. product extension...

2. In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

   A. brand advantage B. brand presence C. brand performance D. brand decline...

3. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension B. sub-brand C. parent brand D. product extension...

4. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence B. brand relevance C. performance D. advantage...

5. The U.S consumers prefer familiar brands and are loyal to establish brands are classified as __________?

   A. strivers B. non-strivers C. non-believers D. believers...

6. The comparison of brand equity from thousands of different brands with several categories is called _________?

   A. brand preference valuator B. brand asset valuator C. brand similarities valuator D. brand differences valuator...

7. The comparison of brand equity from thousands of different brands with several categories is called _________?

   A. brand preference valuator B. brand asset valuator C. brand similarities valuator D. brand differences valuator...

8. The parent brand introducing new product within the existing category is considered as __________?

   A. line extension B. category extension C. parent extension D. brand extension...

9. The process of how effectively existing brand equity has leveraged to a new product is considered as __________?

   A. potential extensions B. lifetime extensions C. bait extensions D. visual extensions...

10. The offering of all brands and the brand lines by a particular Company is considered as __________?

    A. Company portfolio B. brand portfolio C. brand line portfolio D. corporate portfolio...