The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?

Related Mcqs:

1. The remembrance of good points that are related to choose a brand as compared to competing brands is called?

   A. selective attention
   B. selective distortion
   C. selective retention
   D. both a and b

2. If the points of parity and points of difference are not credible of both categories then the brand is ________?

   A. legitimate player
   B. not legitimate player
   C. straddle player
   D. category point of difference

3. The perceptual process in which customers notice price deviation as stimulus is classified as_________?

   A. selective shopping
   B. selective ad watching
   C. selective attention
   D. selective noticing

4. The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?

   A. selective attention
   B. selective noticing
   C. selective shopping
   D. selective ad watching

5. In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?

   A. presence
   B. brand relevance
   C. performance
   D. advantage

6. The brand which is result of extension in brand or sub-brand is classified as __________?

   A. brand extension
   B. sub-brand
   C. parent brand
   D. product extension

7. In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of __________?

   A. communication
   B. inspiration
   C. simplifying
   D. straddling

8. The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?

   A. competitive de-positioning
   B. competitive repositioning
   C. physiological de-positioning
   D. brand repositioning

9. The perceptual process in which people notice and usually anticipate is called___________?

   A. selective attention
   B. selective shopping
   C. selective ad watching
   D. selective noticing

10. All the brand’s related thoughts, images, experiences and attitudes towards a particular brand is classified as_________?

    A. word associations
    B. sentence associations
    C. Company associations
    D. brand associations