A. selective attention
B. selective noticing
C. selective shopping
D. selective ad watching
Related Mcqs:
- The perceptual process in which customers notice price deviation as stimulus is classified as_________?
A. selective shopping
B. selective ad watching
C. selective attention
D. selective noticing - The kind of advertising that appears while consumers are browsing internet such as search related ads, online classifieds and display ads is classified as?
A. inbound advertising
B. outbound advertising
C. online advertising
D. buzz advertising - The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing - The number of customers or potential customers who will help in company’s growth is classified as __________?
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base - The perceptual process in which customer’s remember good points about brand as compared to competing brand is___________?
A. selective noticing
B. selective shopping
C. selective attention
D. selective retention - In the personal selling process, the step which consists of identifying potential customers is classified as?
A. presenting quota
B. demonstrating quota
C. prospecting
D. qualifying - The needs that arise from physiological states such as hunger and thirst are classified as_________?
A. basic need
B. formal needs
C. informal needs
D. sufficiency needs - The process of building, organizing and using databases of customers to build customer relationship is classified as _________?
A. database marketing
B. customer database
C. detailed database
D. company database - If customers perceive that price of product is less than the value it provides to customer then the customer?
A. would buy product
B. would not buy product
C. would get free products
D. would get discount - If customers perceive that price of product is greater than the value it provides to customer then the customer?
A. would get free products
B. would get discount
C. would buy product
D. would not buy product
