The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?

Related Mcqs:

1. The division of market on the basis of separate needs and behaviors is called?

   A. market segmentation
   B. targeting
   C. differentiation
   D. positioning

2. The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?

   A. selective attention
   B. selective noticing
   C. selective shopping
   D. selective ad watching

3. The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

4. The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as?

   A. fake pricing
   B. termed pricing
   C. dynamic pricing
   D. international pricing

5. The organization’s buying behaviors of raw materials for production purposes is called?

   A. business buyer behavior
   B. derived demand
   C. business buying process
   D. cognitive dissonance

6. The number of customers or potential customers who will help in company’s growth is classified as __________?

   A. customer’s base
   B. retailer’s base
   C. distributor’s base
   D. marketer’s base

7. In the buyer decision process, the percentage of potential customers in a given target market is called __________?

   A. customer funnel
   B. company funnel
   C. marketing funnel
   D. retailers funnel

8. The percentage or number of customers who move from one level to next level in buying decision process is called ________?

   A. conversion rates
   B. marketing rates
   C. shopping rates
   D. loyalty rates

9. The market segmented on the basis of knowledge level of customers regarding such as ‘unaware, aware, interested and desirous customers’ is included in?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

10. The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as ____________?

    A. reference groups
    B. affecting groups
    C. marketing groups
    D. retailer groups