A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
Related Mcqs:
- The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?
A. geographic segmentation
B. demographic segmentation
C. psychographic segmentation
D. behavioral segmentation - The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?
A. consumer to business domain
B. consumer to consumer domain
C. business to consumer domain
D. business to business domain - The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called?
A. market segmentation
B. targeting the market
C. undifferentiated marketing
D. differentiated marketing - The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?
A. market diversification
B. market stretching
C. market broadening
D. market defense - The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?
A. market broadening
B. market diversification
C. market defense
D. market stretching - The marketing strategy which does not focus on the difference between the consumer needs is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing - The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as?
A. fake pricing
B. termed pricing
C. dynamic pricing
D. international pricing - The international marketing strategy according to which company uses same marketing mix in all the international markets is called?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The strategy that focuses on smaller segments and attract only few competitors is called?
A. mass marketing
B. segmented marketing
C. niche marketing
D. micromarketing
