The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?

Related Mcqs:

1. The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?

   A. market broadening
   B. market diversification
   C. market defense
   D. market stretching

2. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

   A. individual marketing
   B. differentiated marketing
   C. mass marketing
   D. niche marketing

3. The marketing strategy which focuses on ‘common characteristics’ of needs of consumers is called?

   A. mass marketing
   B. segmented marketing
   C. niche marketing
   D. micromarketing

4. The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?

   A. differentiated marketing
   B. undifferentiated marketing
   C. mass marketing
   D. both A and C

5. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?

   A. straight product marketing
   B. product adaptation marketing
   C. standardized global marketing
   D. adapted global marketing

6. The Company focuses on product improvements on continuous basis in the marketing concept called?

   A. The product concept
   B. The production concept
   C. The selling concept
   D. None of the above

7. The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as?

   A. product invention
   B. communication invention
   C. joint invention
   D. ownership adaptation

8. The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as _________?

   A. bundle strategy
   B. shallow strategy
   C. push strategy
   D. pull strategy

9. The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as?

   A. consumer oriented marketing
   B. customer value marketing
   C. innovative marketing
   D. inbound ⁄ outbound marketing

10. The international marketing strategy according to which company uses same marketing mix in all the international markets is called?

    A. straight product marketing
    B. product adaptation marketing
    C. standardized global marketing
    D. adapted global marketing