A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing
Related Mcqs:
- When any firm sells its market offering too many different market segments, it is classified as _________?
A. product specialization
B. market specialization
C. single product concentration
D. mass customization - The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?
A. market diversification
B. market stretching
C. market broadening
D. market defense - The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as __________?
A. differentiated marketing
B. undifferentiated marketing
C. mass marketing
D. both A and C - The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as?
A. market skimming pricing
B. market penetration strategy
C. business line pricing
D. product line pricing - The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?
A. market broadening
B. market diversification
C. market defense
D. market stretching - When a firm offers logistical services for some other company’s product, it is said to be _________?
A. logistic alliance
B. production alliances
C. raw materials alliance
D. employee alliances - The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as?
A. straight product marketing
B. product adaptation marketing
C. standardized global marketing
D. adapted global marketing - The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as?
A. event marketing
B. stress marketing
C. direct marketing
D. indirect marketing - The act of designing firm’s offers and to occupy distinct place is considered as __________?
A. segmenting
B. targeting
C. positioning
D. extract target - The duplication of the market leader’s product and sells it in black market or through illegal dealers is classified as __________?
A. counterfeiter
B. cloner
C. imitator
D. adapter
