A. logistic alliance
B. production alliances
C. raw materials alliance
D. employee alliances
Related Mcqs:
- The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing - The loss in sales because of poor quality raw materials have been used in production is concluded in companys?
A. Strengths
B. Weaknesses
C. Opportunities
D. Threats - The Companys strengths and weakness are evaluated in?
A. PEST analysis
B. SWOT analysis
C. Both a and b
D. None of above - The act of designing firm’s offers and to occupy distinct place is considered as __________?
A. segmenting
B. targeting
C. positioning
D. extract target - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The ‘operations, sales and services’ are the part of firm’s value chain _________?
A. marketing activities
B. financial activities
C. raw materials
D. primary activities - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - The one who offers market leader’s product and improves it, is classified as ___________?
A. imitator
B. adapter
C. counterfeiter
D. cloner - The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
A. service quality shoppers
B. price value customers
C. affinity customers
D. interactive customers - The number of variants of each product offers in a line is classified as ___________?
A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix
