The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?

Related Mcqs:

1. The kind of shoppers that care of their spending and buying products wisely are classified as __________?

   A. affinity customers B. interactive customers C. service ⁄ quality shoppers D. price ⁄ value customers...

2. The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?

   A. service ⁄ quality shoppers B. price ⁄ value customers C. affinity customers D. interactive customers...

3. When a firm offers logistical services for some other company’s product, it is said to be _________?

   A. logistic alliance B. production alliances C. raw materials alliance D. employee alliances...

4. The function of closeness between product’s performance and product expectation is classified as ___________?

   A. satisfaction B. dissatisfaction C. high performance D. bad performance...

5. The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

   A. left-market stretch B. down-market stretch C. up-market stretch D. Two-way stretch...

6. If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?

   A. 4 B. 6 C. 24 D. 30...

7. A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?

   A. guarantees B. warranties C. labeling D. packaging...

8. The one who offers market leader’s product and improves it, is classified as ___________?

   A. imitator B. adapter C. counterfeiter D. cloner...

9. The marketing strategy in which a firm sells different segments and offers different product is classified as __________?

   A. individual marketing B. differentiated marketing C. mass marketing D. niche marketing...

10. The number of variants of each product offers in a line is classified as ___________?

    A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix...