A. service quality shoppers
B. price value customers
C. affinity customers
D. interactive customers
Related Mcqs:
- The kind of shoppers that care of their spending and buying products wisely are classified as __________?
A. affinity customers
B. interactive customers
C. service ⁄ quality shoppers
D. price ⁄ value customers - The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?
A. service ⁄ quality shoppers
B. price ⁄ value customers
C. affinity customers
D. interactive customers - When a firm offers logistical services for some other company’s product, it is said to be _________?
A. logistic alliance
B. production alliances
C. raw materials alliance
D. employee alliances - The function of closeness between product’s performance and product expectation is classified as ___________?
A. satisfaction
B. dissatisfaction
C. high performance
D. bad performance - The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch - If the company carries 6 product lines and total length of each product line is 24 then the average length of product line will be __________?
A. 4
B. 6
C. 24
D. 30 - A. width of product mix B. length of product mix C. depth of product mix D. consistency of product mix __________?
A. guarantees
B. warranties
C. labeling
D. packaging - The one who offers market leader’s product and improves it, is classified as ___________?
A. imitator
B. adapter
C. counterfeiter
D. cloner - The marketing strategy in which a firm sells different segments and offers different product is classified as __________?
A. individual marketing
B. differentiated marketing
C. mass marketing
D. niche marketing - The number of variants of each product offers in a line is classified as ___________?
A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix
