A. affinity customers
B. interactive customers
C. service ⁄ quality shoppers
D. price ⁄ value customers
Related Mcqs:
- The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
A. service quality shoppers
B. price value customers
C. affinity customers
D. interactive customers - The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as ________?
A. service ⁄ quality shoppers
B. price ⁄ value customers
C. affinity customers
D. interactive customers - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
A. pull strategy
B. bundle strategy
C. shallow strategy
D. push strategy - Buying of products by government agencies is classified as?
A. business markets
B. reseller markets
C. government markets
D. international markets - The products that consumer doses not really consider buying is classified as?
A. unsought consumer products
B. sought services
C. sought industrial product
D. unsought augmented product - The buying mode in which the buyer purchases products or services for the very first time is classified as________?
A. new task
B. modified task
C. straight task
D. in-house task - The use of mental shortcuts or use of thumb rules in buying products are classified as ___________?
A. heuristics
B. realistic
C. realistic
D. social heuristic - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as?
A. deficient products
B. pleasing products
C. salutary products
D. desirable products
