A. unsought consumer products
B. sought services
C. sought industrial product
D. unsought augmented product
Related Mcqs:
- The list of products depending upon long run consumer benefits and consumer satisfaction does not includes?
A. salutary products
B. outbound products
C. deficient products
D. pleasing products - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - In a market, the group of consumer’s who are currently buying the company’s product are classified as _____________?
A. target market
B. available market
C. penetrated market
D. potential market - The promotional products used in consumer promotion are also classified as?
A. price packs
B. advertising specialties
C. sweepstakes
D. cash rebates - The consumer promotion technique in which products are offered at low cost or free of cost on purchase of new product is classified as?
A. sample
B. coupon
C. premium
D. cash refunds - The consumer products with unique and differentiated characteristics are best classified as?
A. specialty products
B. unsought products
C. convenient products
D. unsought specialty products - The highly involved consumer buying behavior while perceiving significant differences between brands is called?
A. complex buoying behavior
B. variety seeking buying behavior
C. dissonance reducing buying behavior
D. habitual buying behavior - The research on consumer buying behavior answers
A. what consumers buy
B. why consumers buy
C. where consumers buy
D. all of above - The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?
A. selective distortion
B. subliminal perception
C. selective retention
D. selective attention - The consumer’s buying behavior is largely influenced by___________?
A. social factors
B. cultural factors
C. personal factors
D. all of the above
