A. convenient specialty products
B. unsought products
C. sought products
D. convenient products
Related Mcqs:
- The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
A. Macro environment
B. Microenvironment
C. Both a and b
D. None of above - The systematic planning for new products and customer driven strategy must be created for?
A. finding and growing products
B. delivering superior value
C. gaining customer lifetime value
D. all of above - The basic determinant of any customer’s buying behavior is classified as__________?
A. culture
B. relatives
C. supply by company
D. demand by others - The group of customers who follows a majority of people before buying innovative products is called?
A. late majority
B. early majority
C. laggard
D. early adopter - The products whose classes are based on customer’s need and behavior are called?
A. de-augmented product
B. actual services
C. augmented products
D. consumer products - If customer’s expectations and products performance matches, the customer is?
A. satisfied
B. dissatisfied
C. delighted
D. none of above - The process of planning where to allocate the funds of business unit is the part of planning under __________?
A. division level
B. business level
C. corporate level
D. decision level - To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
A. new task
B. modified rebuy
C. straight rebuy
D. solutions selling - The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?
A. exclusive distribution
B. exclusive dealing
C. physical distribution
D. supply chain management - The planning of marketing tactics, merchandising and customer services is the part of ___________?
A. strategic marketing plan
B. market opportunities
C. tactical marketing plan
D. firm’s financial plan
