A. convenient specialty products
B. unsought products
C. sought products
D. convenient products
Advertisement
Related Mcqs:
- The ‘customer markets’ & ‘publics’ are included in company’s environment calledThe ‘customer markets’ & ‘publics’ are included in company’s environment called?
- A. Macro environment B. Microenvironment C. Both a and b D. None of above...
- The systematic planning for new products and customer driven strategy must be created for?
- A. finding and growing products B. delivering superior value C. gaining customer lifetime value D. all of above...
- The basic determinant of any customer’s buying behavior is classified as__________?
- A. culture B. relatives C. supply by company D. demand by others...
- The group of customers who follows a majority of people before buying innovative products is called?
- A. late majority B. early majority C. laggard D. early adopter...
- The products whose classes are based on customer’s need and behavior are called?
- A. de-augmented product B. actual services C. augmented products D. consumer products...
- If customer’s expectations and products performance matches, the customer is?
- A. satisfied B. dissatisfied C. delighted D. none of above...
- The process of planning where to allocate the funds of business unit is the part of planning under __________?
- A. division level B. business level C. corporate level D. decision level...
- To avoid complex buying situation, the buying of packaged solution from single seller is considered as?
- A. new task B. modified rebuy C. straight rebuy D. solutions selling...
- The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as?
- A. exclusive distribution B. exclusive dealing C. physical distribution D. supply chain management...
- The planning of marketing tactics, merchandising and customer services is the part of ___________?
- A. strategic marketing plan B. market opportunities C. tactical marketing plan D. firm’s financial plan...
Advertisement