A. late majority
B. early majority
C. laggard
D. early adopter
Related Mcqs:
- The tendency to which existing products appears less superior compared to innovative products is classified as?
A. relative advantage
B. divisibility
C. communicability
D. compatibility - The customer buying behavior such as little planning before buying products is included in?
A. convenient specialty products
B. unsought products
C. sought products
D. convenient products - The adopter group who tries to come up with innovative ideas at higher risk is called?
A. late majority
B. early majority
C. innovators
D. early adopters - The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as?
A. involuntary franchising
B. voluntary chain
C. involuntary chain
D. voluntary franchising - The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
A. Product
B. Marketing
C. Production
D. Selling - In the buying process, the group that have direct impact on customers is classified as____________?
A. membership groups
B. primary groups
C. secondary groups
D. both A and B - The stage in buying behavior which follows the reviews of supplier proposals by business buyer is?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification - The stage in buying behavior which follows supplier’s selection and discuss final specification of raw materials is classified as?
A. supplier selection
B. proposal solicitation
C. supplier search
D. order-routine specification - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as?
A. market centered company
B. competitor centered company
C. customer centered company
D. profit centered company
