The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

Related Mcqs:

1. The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

   A. Production Concept
   B. Selling Concept
   C. Marketing Concept
   D. Buying Concept

2. The tendency to which existing products appears less superior compared to innovative products is classified as?

   A. relative advantage
   B. divisibility
   C. communicability
   D. compatibility

3. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

4. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

5. The group of customers who follows a majority of people before buying innovative products is called?

   A. late majority
   B. early majority
   C. laggard
   D. early adopter

6. In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

   A. Vertical Integration
   B. Horizontal Integration
   C. beta Market
   D. Meta Market

7. The process of comparing own products or services to leading firms practices to improve performance and quality is called?

   A. strategic analysis
   B. corporate image analysis
   C. benchmarking
   D. customer value analysis

8. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

   A. consumer to business domain
   B. consumer to consumer domain
   C. business to consumer domain
   D. business to business domain

9. The total features of the product functions, looks and features is classified as ___________?

   A. differential returns
   B. uncontrollable returns
   C. controllable returns
   D. design

10. The changes made in the product characteristics such as quality, style and features are called?

    A. modifying marketing mix
    B. modifying raw material schedule
    C. modifying the product
    D. modifying the market