The concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products is termed as____________?

Related Mcqs:

1. The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.

   A. Product
   B. Marketing
   C. Production
   D. Selling

2. The division of market on the basis of marital status of consumers such as ‘single consumers’ and ‘married consumers’ is an example of?

   A. geographic segmentation
   B. demographic segmentation
   C. psychographic segmentation
   D. behavioral segmentation

3. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as?

   A. deficient products
   B. pleasing products
   C. salutary products
   D. desirable products

4. The portion of consumers, who tend to buy more products with lower costs are best classified as________?

   A. time constrained
   B. money constrained
   C. availability constrained
   D. geographical constrained

5. The consumers who buy branded products are classified as _________?

   A. non-switchers
   B. switchers
   C. non-shifting loyal
   D. shifting loyal

6. In order to describe a cluster of complementary products and services that are closely related in the minds of consumers but are spread across a diverse set of industries, Mohan sawhney has proposed the concept of__________?

   A. Vertical Integration
   B. Horizontal Integration
   C. beta Market
   D. Meta Market

7. The businesses and products collectively make a company’s?

   A. Business portfolio
   B. Strategic plan
   C. Mission statement
   D. Vision statement

8. The formal decision making process by which large organization buy the services and products is classified as_________?

   A. organizational buying
   B. large buying
   C. small buying
   D. procedure buying

9. The products that customers buy after comparing suitability of products are classified as?

   A. non-shopping products
   B. shopping products
   C. specialty products
   D. unsought products

10. The kind of online marketing domain which is initiated by consumers to target the consumers is classified as?

    A. consumer to business domain
    B. consumer to consumer domain
    C. business to consumer domain
    D. business to business domain