A. non-shopping products
B. shopping products
C. specialty products
D. unsought products
Related Mcqs:
- The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?
A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods - The services or products that customers buy immediately after noticing are classified as?
A. augmented product or services
B. convenience products and services
C. shopping goods or services
D. sought products or services - The promotional mix strategy in which advertisement and promotions are made to final customers to induce them to buy products is classified as?
A. pull strategy
B. moral selling strategy
C. rational selling strategy
D. push strategy - The reduction in price awarded to customers who buy products in large volumes is classified as ________?
A. unbundling
B. delayed quotation pricing
C. reduction of discounts
D. reduction of discounts - The reduction in price awarded to customers who buy products in large volumes is classified as __________?
A. non-functional discount
B. discount
C. quantity discount
D. descriptive discount - The products that customers buy after careful comparison on price and quality are called?
A. specialty products
B. less specialty products
C. shopping products
D. unsought products - The customized products and services for customers and interaction to individual customers are the part of _________?
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management - The customers, distributors and suppliers collectively provide ideas for new-product development are classified asThe customers, distributors and suppliers collectively provide ideas for new-product development are classified as?
A. idea’s external sources
B. acquisition of ideas
C. primary sources
D. secondary sources - The process of comparing own products or services to leading firms practices to improve performance and quality is called?
A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis - The price discrimination in which seller charges less to the customers, who buy in large volumes is classified as __________?
A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discrimination
