A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis
Related Mcqs:
- The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as ____________?
A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods - The products that customers buy after comparing suitability of products are classified as?
A. non-shopping products
B. shopping products
C. specialty products
D. unsought products - The ________ concept holds that consumers will favor those products that offer the most quality, performance, or innovative features.
A. Product
B. Marketing
C. Production
D. Selling - The pricing strategy for products or services in which company charges higher prices everyday but run promotion for low prices for selective products is called?
A. low high pricing
B. every day same pricing
C. everyday low pricing
D. high low pricing - According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods - The process which involves comparing alternative suppliers for buying raw materials needed in production is classified as?
A. business buyer behavior
B. derived demand
C. business buying process
D. cognitive dissonance - The determinants of service quality in service-quality model includes ____________?
A. reliability and empathy
B. responsiveness
C. assurance and tangibles
D. all of the above - The products that customers buy after careful comparison on price and quality are called?
A. specialty products
B. less specialty products
C. shopping products
D. unsought products - The formal decision making process by which large organization buy the services and products is classified as_________?
A. organizational buying
B. large buying
C. small buying
D. procedure buying - The banks, hotels, airlines, law firms and insurance companies are example of services of __________?
A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector
