A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector
Related Mcqs:
- The services such as airlines and hotels are classified as?
A. shopping products
B. unsought augmented products
C. sought specialty products
D. unsought convenience products - The kind of retailer whose product line consists of airlines, colleges and hotels is classified as?
A. independent off-price retailer
B. service retailers
C. categorized retailer
D. off-price retailer - The rental car services and hotels sometime offer mutual discount is an example of ___________?
A. pricing collaborations
B. transport alliances
C. room service alliances
D. special discounts - The services provide by the companies that are beyond the performance and functioning of the product are classified as __________?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services - Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called __________.
A. Business markets
B. Global markets
C. Consumer markets
D. Nonprofit and governmental markets - The hospitals, loan agencies, postal services and schools are examples of the services of __________?
A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector - The services such as repair and installation services are classified as __________?
A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services - Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ___________ understanding and meeting customers’ expressed needs.
A. Reactive market orientation
B. Proactive marketing orientation
C. Total market orientation
D. Impulsive market orientation - The process of comparing own products or services to leading firms practices to improve performance and quality is called?
A. strategic analysis
B. corporate image analysis
C. benchmarking
D. customer value analysis - The study of how groups, individuals and firms buy goods and services to satisfy their needs is called____________?
A. membership behavior
B. market behavior
C. database behavior
D. consumer behavior
